I’m tired of my walking shoes, so I decided to buy a pair of sneakers. I may be the last person to realize that sneakers now go from the tennis court to the opera. Thinking I wouldn’t want to take the trouble to return sneakers online, I went to a real shoe store. In a mall.
The choices were a bit overwhelming, but I ended up with a pair of white ones with a cute paisley lining. They are comfortable beyond belief. I had never heard of the brand, but I liked its name—Hey Dude.
That evening I had an ad for that very sneaker in my Internet feed.