The Joy of Lying
An Advertising First for 80-Something

A Family of Entrepreneurs

Fifty years ago, I was going to stay home with our first baby (Seth)and I wanted something to do when I wasn’t busy taking care of him.

Peter had developed some educational games as a consultant for the Department of Defense, one of which was intended to explain to players how computers work.  After the military rejected it, we decide to manufacture and market it ourselves.  We eventually managed to sell about 10% of our inventory.   We had enough unsold scoring pads for thirty years of grocery lists.

Upon the birth of our second child (Jeremy), I started a non-profit called The Boston Project for Careers with two friends.  Its purpose was to make it easier for people (mostly women) who had stayed home with their children get back into work by developing part-time positions.  We spoke with employers to develop jobs and counseled clients about the job hunt.  It was fun, but its time came and went.  Not sure why.

More than ten years ago, Jeremy created a company called “Jasmere” that had a daily item on sale and the buyer who agreed to pay a certain price might pay less at the end of the day if there were enough additional buyers.  Great idea, lots of work and eventually sold.

Last week our grandson (Leo) joined his father (Jeremy) and his uncle (Seth) to announce the debut of a startup called Nylie.

Stay tuned.


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