American women spend a total of $7,000,000,000 (give or take a billion or two) on makeup every year. According to Shine, a Yahoo website, the average woman spends $144 annually on cosmetics.
What are we buying? Hope? Do we actually believe that face cream will keep us young?
I saw an ad the other day for a face cream that I bought a year or so ago because it was NEW!!! The ad promises that “visible wrinkle results start day 1”. I am about to finish my second jar of that cream. My wrinkle results are “visible,” but in the wrong direction. Knowing that, will I keep smearing cream on my face twice a day?