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Seven Billion Dollars

American women spend a total of $7,000,000,000 (give or take a billion or two) on makeup every year.  According to Shine, a Yahoo website, the average woman spends $144 annually on cosmetics.

What are we buying?  Hope? Do we actually believe that face cream will keep us young?

I saw an ad the other day for a face cream that I bought a year or so ago because it was NEW!!!  The ad promises that “visible wrinkle results start day 1”.   I am about to finish my second jar of that cream.  My wrinkle results are “visible,” but in the wrong direction.  Knowing that, will I keep smearing cream on my face twice a day?

You bet.

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